Kemi Badenoch
Leader, Conservatives
Some bluff & spin
Bluff23%Spin35%
Our model rated these statements. Lower is better.
Against the field
Kemi Badenoch
Conservative · UK
29
3rd highest BS Index of 9
Some bluff & spin
BS Index · 29Lower is better
0 · straight talk50
Accuracy · 77% of checked claims hold upHigher is better
0%100%
Answers · 65% of questions answered straightHigher is better
0%100%
Tap a name or a photo to compare someone else. The dashed line is the middle of the group. Our model rated these statements.
Five Tells
Our model rated this
Unsupported claims
23%
Checked claims that did not hold up (partly supported counts as half)
Self-contradictions
–
Not checked yet
Dodged questions
35%
Questions not answered straight (partly answered or openly declined counts as half)
Emotional appeal Not scored yet
23%
Emotional passages used in place of an answer or evidence, or off the subject. Emotion that fits the subject is not counted
Vague answers Shown, not scored
–
Not measured yet
Each spoke shows how often it happened: further out means more often. The BS Index goes up with the first four; a hollow dot is context only and does not change the score.
What makes up the score
DefinitionsAccuracy77%
Checked claims that hold upadds 11.5 of 50.0
Partly supported“We are doing something for everybody, whether you're retired or a pensioner earning 10,000 or 100,000 or 200,000, we have something for you.”
Interview, 6 Oct 2026 · The Guardian (via AOL) · Conservative Party
Supported“We shouldn't have a cliff edge where you suddenly lose [£10–20,000] worth of child care because you've had a [£1] pay rise.”
Interview, 6 Oct 2026 · Institute for Fiscal Studies · Conservative Party
Partly supported“This affects teachers. If you're a deputy head and you want to become a head teacher, that has an impact on you.”
Interview, 6 Oct 2026 · NASUWT (pay scales from the School Teachers' Pay and Conditions Document) · Edapt
Answers questions65%
Questions answered straightadds 17.6 of 50.0
Partly answeredQ: “Can we say good to see you? As you know, I get confused very easily. Um you say you want to win back reform voters and if I'm sure you're aware the av…”
ITV News interview with Robert Peston: Reform voters, the triple lock and the Green Party, 6 Oct 2026 · video
Partly answeredQ: “the broader point of of people on lower incomes, what are you doing for them?”
ITV News interview with Robert Peston: Reform voters, the triple lock and the Green Party, 6 Oct 2026 · video
Partly answeredQ: “But my point is slightly different. I mean, from what I can see, what you're trying to do is win back richer southern households who are currently eit…”
ITV News interview with Robert Peston: Reform voters, the triple lock and the Green Party, 6 Oct 2026 · video
ConsistencyNot checked
No unacknowledged contradictionsshown, not in the score
Contradiction checks start once more of the record is in. Until then this measure is left out, not counted as perfect.
SubstanceNot enough data
Emotion that comes with substanceshown, not in the score
13 emotional passages labelled, 3 flagged as deflecting. Needs 20.
Bluff and spin
11.5 + 17.6 = 29.1Bluff23%Spin35%
Bluff counts claims that do not hold up. Spin counts questions not answered straight. Each is out of 50, and together they make the BS Index.
How the number is built
11.5 + 17.6 = 29.1Bluff = 50 × (1 − Accuracy 77%) = 11.5
Spin = 50 × (1 − Answers questions 65%) = 17.6
BS Index = Bluff + Spin = 29.1 → shown as 29
The same fixed weights for everyone. Consistency and Substance are shown alongside, never in the number.
Scored transcripts
All 7
Interview
13 questions – Interview
24 questions 26 Interview
24 questions 32 PMQs (asking)
No questions –
ITV News interview with Robert Peston: Reform voters, the triple lock and the Green Party
YouTube: ITV News (official channel) · 6 Oct 2026
122 sentences · 18 checked claims13 questions – Interview
Sky News interview with Beth Rigby: an early election, Reform and the triple lock
YouTube: Sky News (official channel) · 6 Oct 2026
129 sentences · 18 checked claims24 questions 26 Interview
Sunday with Laura Kuenssberg interview
YouTube: BBC Politics (official channel) · 4 Oct 2026
145 sentences · 14 checked claims24 questions 32 PMQs (asking)
Prime Minister's Questions (asking, as Leader of the Opposition)
UK Parliament · 9 Sep 2026
57 sentences · 14 checked claimsNo questions –